Priority Lead Index (PX)

The Priority Lead Index (PX) in OmniCrane is an AI-enhanced metric designed to help sales teams prioritize leads efficiently. Calculated from key metrics like click-through rate (CTR) and open rate (OR) from email campaigns, PX is also continuously refined by the salesperson’s manual updates on each deal’s selling stage after personal interactions. This single, dynamic figure allows you to quickly sift through large volumes of leads generated by digital micro-campaigns, highlighting where to focus your attention to maximize the likelihood of meeting sales quotas.

Priority Lead Index (PX)

The Priority Lead Index (PX) in OmniCrane is an AI-enhanced metric designed to help sales teams prioritize leads efficiently. Calculated from key metrics like click-through rate (CTR) and open rate (OR) from email campaigns, PX is also continuously refined by the salesperson’s manual updates on each deal’s selling stage after personal interactions. This single, dynamic figure allows you to quickly sift through large volumes of leads generated by digital micro-campaigns, highlighting where to focus your attention to maximize the likelihood of meeting sales quotas.

Company Interactivity Index (CiX)

The Company Interactivity Index (CiX) in OmniCrane is an AI-driven metric designed to measure and analyze engagement at the company level, rather than individual contacts, making it both privacy-compliant and GDPR-aligned. By aggregating key metrics like click-through rate (CTR) and open rate (OR) across multiple contacts within a company, CiX provides a holistic view of how engaged a company is with your product content and messaging, without identifying individual recipients. This anonymized, company-wide score allows sales teams to gauge collective interest, prioritize high-engagement accounts, and tailor outreach efforts based on company-level interaction trends. With CiX, you gain a powerful, non-intrusive tool for understanding and capitalizing on account-level engagement patterns to strengthen B2B relationships and enhance sales strategies.

Company Interactivity Index (CiX)

The Company Interactivity Index (CiX) in OmniCrane is an AI-driven metric designed to measure and analyze engagement at the company level, rather than individual contacts, making it both privacy-compliant and GDPR-aligned. By aggregating key metrics like click-through rate (CTR) and open rate (OR) across multiple contacts within a company, CiX provides a holistic view of how engaged a company is with your product content and messaging, without identifying individual recipients. This anonymized, company-wide score allows sales teams to gauge collective interest, prioritize high-engagement accounts, and tailor outreach efforts based on company-level interaction trends. With CiX, you gain a powerful, non-intrusive tool for understanding and capitalizing on account-level engagement patterns to strengthen B2B relationships and enhance sales strategies.

Next Best Action (NBA)

The Next Best Action (NBA) feature in OmniCrane is an AI-powered recommendation system designed to help salespeople convert leads effectively by suggesting the most impactful actions. After a bulk messaging campaign, NBA analyzes each lead (specific product proposition for a customer) and recommends the optimal follow-up action from a curated list of activities, including 1:1 emails, phone calls, video calls, in-person meetings, invitations to coffee or lunch, and sharing relevant product materials. NBA uses rule-based machine learning to determine these recommendations, combining insights from historical success data with new interaction patterns. This system is continuously improved through periodic retraining, allowing it to adapt as new behaviours and trends emerge. In addition to leveraging past successful activities, NBA also explores innovative actions, enhancing its recommendations with fresh approaches suggested by inbuilt algorithms. With NBA, sales teams are equipped with strategic, data-driven guidance on what action to take, enabling faster conversions and higher success rates.

Next Best Action (NBA)

The Next Best Action (NBA) feature in OmniCrane is an AI-powered recommendation system designed to help salespeople convert leads effectively by suggesting the most impactful actions. After a bulk messaging campaign, NBA analyzes each lead (specific product proposition for a customer) and recommends the optimal follow-up action from a curated list of activities, including 1:1 emails, phone calls, video calls, in-person meetings, invitations to coffee or lunch, and sharing relevant product materials. NBA uses rule-based machine learning to determine these recommendations, combining insights from historical success data with new interaction patterns. This system is continuously improved through periodic retraining, allowing it to adapt as new behaviours and trends emerge. In addition to leveraging past successful activities, NBA also explores innovative actions, enhancing its recommendations with fresh approaches suggested by inbuilt algorithms. With NBA, sales teams are equipped with strategic, data-driven guidance on what action to take, enabling faster conversions and higher success rates.

Product-Template Index (Tx)

The Product-Template Index (Tx) in OmniCrane tracks and evaluates the performance of each visual email template associated with specific product propositions. By analyzing CTR and OR data on a per-template basis, Tx identifies which content layouts and messaging approaches generate the highest engagement for each product. This metric empowers marketing and sales teams to continuously refine their approach, ensuring that product propositions are presented in the most effective format for maximum impact. With Tx, OmniCrane provides valuable insights into the effectiveness of various content strategies, allowing for data-driven adjustments that optimize the presentation of product offerings and improve overall campaign results.

Product-Template Index (Tx)

The Product-Template Index (Tx) in OmniCrane tracks and evaluates the performance of each visual email template associated with specific product propositions. By analyzing CTR and OR data on a per-template basis, Tx identifies which content layouts and messaging approaches generate the highest engagement for each product. This metric empowers marketing and sales teams to continuously refine their approach, ensuring that product propositions are presented in the most effective format for maximum impact. With Tx, OmniCrane provides valuable insights into the effectiveness of various content strategies, allowing for data-driven adjustments that optimize the presentation of product offerings and improve overall campaign results.